ShieldRoof (“ShieldRoof,” “we,” “us,” or “our”) operates the website shieldroof.online and related online services. This Privacy Policy explains our practices regarding personal information of visitors and users in the United States. ShieldRoof is a free informational and referral / marketing service — we are not a licensed roofing contractor.
1. Information We Collect
Information you provide
When you request a free estimate or otherwise contact us, you may provide:
- Name
- Phone number
- Email address
- ZIP / postal code
- Optional details about your roofing issue or property needs
- Any other information you choose to include in messages to us
Information collected automatically
Like most websites, we may automatically collect certain technical data when you visit, such as:
- IP address and general location derived from IP
- Browser type, device type, and operating system
- Pages viewed, referring URLs, and approximate timestamps
- Cookie and similar technology identifiers (see Cookies below)
2. How We Use Information
We use personal information to:
- Process and respond to estimate and contact requests
- Match or refer your request to participating roofing professionals, marketing partners, or service providers in or near your area
- Communicate with you by phone, email, or text about your request (with your consent where required)
- Operate, secure, analyze, and improve our website and services
- Detect and prevent fraud, abuse, or security incidents
- Comply with legal obligations and enforce our Terms
3. How We Share Information
We may share information as follows:
- Roofing professionals and referral partners: When you submit a lead form, we may share your contact and request details with participating contractors or partners so they can contact you about estimates or related services.
- Marketing / advertising partners: We may share or receive lead-related data with partners listed on our Partners page in connection with advertising, referral, or lead-generation arrangements.
- Service providers: Vendors who help us host the site, process forms, send communications, or analyze traffic — under contractual obligations to protect data.
- Legal and safety: When we believe disclosure is required by law, legal process, or to protect rights, safety, or property.
- Business transfers: In connection with a merger, acquisition, financing, or sale of assets, subject to appropriate confidentiality measures.
We do not sell personal information in the traditional retail sense; however, under some state privacy laws, sharing personal information for targeted advertising or certain lead-generation purposes may be considered a “sale” or “sharing.” See Your Privacy Rights below.
4. Cookies and Similar Technologies
We may use cookies, local storage, pixels, and similar technologies to remember preferences, measure site performance, and support analytics or advertising. You can control cookies through your browser settings. Disabling cookies may affect some site features.
5. SMS / Text and Phone Communications
If you provide a phone number, you may receive calls or texts related to your estimate request from ShieldRoof and/or participating professionals. Message and data rates may apply. You may opt out of marketing texts by following instructions in the message (e.g., replying STOP) where available. Opting out of marketing does not necessarily cancel transactional follow-up about a request you already submitted.
6. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including providing referrals, maintaining business records, resolving disputes, and complying with legal obligations. Retention periods may vary based on the type of data and applicable law.
7. Security
We implement reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.
8. Children’s Privacy
Our services are directed to adults seeking residential roofing information. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us at privacy@shieldroof.online and we will take appropriate steps to delete it.
9. Your Privacy Rights (United States)
Depending on your state of residence (including but not limited to California, Colorado, Connecticut, Virginia, and others with consumer privacy laws), you may have rights to:
- Request access to or a copy of personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of personal information, subject to legal exceptions
- Opt out of certain “sales,” “sharing,” or targeted advertising, where those terms apply under state law
- Appeal a decision we make regarding a privacy request, where required by law
To exercise these rights, email privacy@shieldroof.online with “Privacy Request” in the subject line and sufficient detail for us to verify and process your request. We will not discriminate against you for exercising privacy rights available under applicable law.
California residents: Categories of personal information we may collect include identifiers (name, email, phone, ZIP), internet/network activity, and inferences related to your service interest. We collect this information from you directly and from automated site technologies. We use and disclose it as described above. You may designate an authorized agent to submit requests where permitted by law.
10. Do Not Track
Some browsers send “Do Not Track” signals. There is no uniform industry standard for responding to such signals. Our practices are described in this policy.
11. Third-Party Links
Our site may link to third-party websites. We are not responsible for the privacy practices of those sites. Review their policies before providing personal information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the latest revision. Continued use of the site after changes constitutes acceptance of the updated policy, except where additional consent is required by law.
13. Contact Us
For privacy questions or requests:
ShieldRoof — Privacy
Email: privacy@shieldroof.online
Website: https://shieldroof.online/